Arctic Truck

Arctic Trucks originated in Iceland, its roots lay in the need for dealing with the difficult terrain in Iceland, summer and winter. In the 1970s the Icelandic people started experimenting with larger tires and low tire pressures on the snow with interesting results. But it was not until in the mid-1980s, when practical solutions began emerging, that demand quickly rose. Small garages emerged where people and companies had their vehicles modified. With more and more brand new Toyota vehicles being modified and limited or no standardization, Toyota in Iceland (P. Samúelsson hf.) became concerned over warranty, serviceability, safety and customer satisfaction.
In 1990 Toyota in Iceland established its own modification division calling it “Toyota Aukahlutir” (Toyota Accessories). This division grew very quickly and 20% to 70% of all new Toyota Hilux, Land Cruiser and 4Runners got modified before delivery to customers. In 1996 the name of this division was changed to Arctic Trucks and in 1999 Arctic Trucks Norway was established. In 2005 Arctic Trucks was bought out of Toyota Iceland and seriously started working more with other brands as well as Toyota. As of mid-2011, Arctic Trucks has daughter companies in Iceland, Norway and UAE. Franchise agreements have been signed, or are in the final stages, with companies in Russia, Brazil, South Africa and Finland, as well as with CFAO Automotive which represents Toyota in 14 African countries. Arctic Trucks has offered self-drive tours in Iceland since 2008 under the name "Arctic Trucks Experience".

Source : Wikipedia